Garmin VIRB Ultra 30 is the company's latest 4K action camera

Garmin has launched the new VIRB Ultra 30, a $500 4K action camera that competes squarely against the GoPro Hero4.

The VIRB Ultra 30 has a few interesting features up its sleeve. It is voice controlled, so you can say "Okay Garmin, start recording" and the camera will record without you having to press a single button, convenient when the camera is mounted in a way that makes it difficult to access. It also has a high sensitivity microphone that works well through the waterproof case. The 3-axis electronic image stabilization helps stabilize your shaky footage.

The VIRB Ultra 30 also includes GPS, which with the G-Metrix feature calculates your elevation and speed and overlays that on your videos. The display on the back is a touchscreen that also works through the case. Lastly, along with the mobile app, you can also live stream directly to YouTube.

The Garmin VIRB Ultra 30 is priced at $499.99 and available on Amazon.